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A boutique artisan store in Middleburg, VA reached out for help with their transition to an online platform. Their vision was to create curated shopping for a cause with 100% of net proceeds going to various charities. The purpose of our project was to conduct a current state survey of user experience, brand, marketing, and communications for Middleburg Marketplace. Throughout this timeline I had the opportunity to conduct market analysis, heuristic review, metrics review, MarComm assessment, shopper interviews, and present findings and recommendations.
Additional social media platforms improved during this project: