A boutique artisan store in Middleburg, VA reached out for help with their transition to an online platform. Their vision was to create curated shopping for a cause with 100% of net proceeds going to various charities.

The purpose of our project was to conduct a current state survey of user experience, brand, marketing, and communications for Middleburg Marketplace. Throughout this timeline, I had the opportunity to conduct market analysis, heuristic review, metrics review, MarComm assessment, shopper interviews, and present findings and recommendations.I worked on this project as the UX Design and Research intern at Informed XP.